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Startup Launches Ethiopia’s First Travel & Leisure Digital Platform

ADDIS ABABA – A startup studio 1888EC has unveiled Ethiopia’s first travel and leisure platform called Triopia that aimed at creating digital solutions and job opportunities within the tourism sector.

The platform, developed in partnership with the Mastercard Foundation, was launched in Addis Ababa on Saturday.

While globally, many travellers plan their trips using online travel agencies (OTAs), digitally user‐generated content (UGC) and other digital tools, Ethiopia’s tourism digital services have remained in an infancy stage.

Countries that have not taken advantage of digital tourism services are lagging both in attracting visitors and generating increased revenue from tourism.

In Ethiopia, a few attempts have been made by the private sector, particularly in the hotel industry, to utilize digital platforms for bookings and sales.

Prior to Triopia, available platforms in the country were owned by foreign companies resulting in high service fees paid in foreign currencies.

“Ethiopia finally has its own tourism digital platform, which opens the door to promoting and distributing tourism products to the modern-day tourists and reaching wider tourist segments,” said Solomon Kassa, Founder of 1888EC.

The newly launched digital platform will help “to ensure that the country is now part of the world map as a possible destination,” Solomon added.

Owners of the Triopia, an innovative and user-friendly platform, aims to encourage travel throughout Ethiopia to stimulate economic growth.

The platform will showcase a diverse pool of vendors, including travel and tour service providers, vetted and trained drivers, tour guides, translators, and even local experience buddies.

Its features and services include a trusted app with information tracking, access to verified tour guides, accommodation bookings, a best local attraction locator, local experience offerings, and many other options.

“It is exciting to see this platform launched,” said Alemayehu Konde, Country Head of Mastercard Foundation. “As the global economy emerges from the pandemic, this platform could be especially catalytic and we are excited to see the impact it will create.”


[Featured Image: Photo File/MoCT]