ADDIS ABABA – Avetol, a local firm, has launched on Friday a video-on-demand streaming service, first of its kind in Ethiopia.
The platform allows users easily access Ethiopian contents curated for each person directly to ones preferred devices, anywhere and everywhere.
It allows users to access to top selected movies, documentaries and more from its mass library, with multiple language support, said Avetol, via multiple devices including phone.
The introduction of the new platform is expected to be welcomed by the growing number of internet users in the country.
Most people tend to view Ethiopian contents on social media, which opens for more illegal and unauthorized distribution of contents, which discouraging creators and affect as an industry.
“We are trying to fill the gap allowing creators to engage with the Ethiopian audience directly, and this will put Ethiopian entertainment industry one step forward, to reach more viewers around the globe,” said the new streaming service provider.
Avetol has been closely working and partnering with content providers including Media organisations, production studios, and other content creators, to add more Movies, shows, Series and live TV to the system, its officials said.
“We are planning to deliver contents for free with advertising and a monthly subscription packages, with a small service fee, will be affordable for the viewer and also reasonable return for content creators,” said Morka Tesfaye CEO and Co-Founder of Avetol.
Prior to making contents available for its users, Avetol said it would ensure basic requirements for secure, legal and authorized distribution are fulfilled.