ADDIS ABEBA – Nestlé Ethiopia has relaunched its popular infant cereal brand, NESTLÉ CERELAC into the market.
“While breastmilk remains the main source of nutrients for babies six months and below, NESTLÉ CERELAC Infant Cereal with milk makes for an appropriate complementary food for babies after six months, to fulfill their nutritional needs for growth and development,” said Wossenyeleh Shiferaw, Nestlé Horn of Africa Cluster Manager, while speaking reporters on Thursday.
The newly re-introduced two variants of the product are NESTLÉ CERELAC Wheat 200gm and NESTLÉ CERELAC Banana 200gm, which are retailing at a recommended price of 120 Birr, according to the manufacturer.
NESTLÉ CERELAC contains Vitamin A & C, Iron, Iodine, Omega 3, and Vitamin B1 – which several scientific studies show support healthy brain and cognitive development in infants. The company has made the cereals available in supermarkets, souks, counter stores, pharmacies, hospitals, and wholesalers across the country.
The founder of Nestlé, Henry Nestlé, a pharmacist, invented milk-enriched cereals In 1867 to fight against infant malnutrition, then widespread in Europe.
Today, it still carries on with this tradition of providing adapted infant nutritional solutions recognized by healthcare professionals as effective in reducing the risk of iron deficiency and anemia, according to the company.