ADDIS ABABA – Vivendi-owned French operator Canal+ will launch Ethiopia’s first premium DTH platform at the beginning of 2021.
The platform launch comes as a result of a deal signed between the operator and satellite operator Eutelsat.
The deal is a multi-year, multi-transponder contract for Ku capacity on Eutelsat 7C. The satellite entered into service in January 2020 and is co-positioned with Eutelsat 7B at the 7° East position to form a two-satellite constellation.
The pay-TV offer will launch with 50 premium channels in a mixture of SD and HD, with a selection of Ethiopia’s F2A channels.
Jacques du Puy, chairman of CANAL+ International, said his company would be “relying on the experience of our trusted partner, Eutelsat,” in the Ethiopian market.
“Our new platform, the first such offer in the Ethiopian market, will contribute to the already rich and diverse video landscape in this dynamic market and support our commitment to providing high quality, diverse programming in the African continent, where we are already present in 25 countries,” he added.
Rodolphe Belmer, CEO of Eutelsat Communications, said his company is honored to accompany Eutelsat’s long-standing partner CANAL+ as it extends its services to the Ethiopian broadcast market.
“This agreement highlights the appetite for high quality and varied programming in this dynamic country as well as throughout the broader African continent, which is the fastest-growing satellite broadcast market,” Belmer said.
“It also confirms the relevance of our investments in selected incremental resources to tap growth pockets in emergent video markets.”