ADDIS ABABA – Ethiopian Airlines says it has introduced a mobile app and chatbot-assisted shipment tracking service to elevate cargo customers’ experience.
Ethiopian is currently focusing on hauling its cargo service to battle the devastating impact of coronavirus on the global aviation industry.
The new app, which can be can download from Play Store and App Store, is expected to be key in creating convenience to its Ethiopian Cargo & Logistics Services customers in a more digitalizing way, according to its officials.
“As a customer-centric airline, we always seek ways to better serve our customers and bring more digital options to their fingertips,” said Miretab Teklaye, Director Group Integrated Marketing Communications at Ethiopian.
Customers can get a range of self-service features including checking flight schedule, cargo tracking and charter requests at the swipe of a finger, while Ethiopian Chatbot enables customers to access up-to-date information and track their shipment on Messenger and Telegram.
Both the cargo mobile app and chatbot-assisted cargo tracking service “will bring convenience for our customers allowing them to access real-time updates about their shipments and to process their charter requests”,” said Mireab.
The number of mobile apps and messaging platforms users grows globally, the airlines claims.
“We will leverage our in-house digital capabilities to further elevate customers’ experience by taking our digital service to the platforms of their choice,” head of the airlines marketing communication.
The refocus on cargo service came after passenger demand for Africa has reduced significantly with reports saying international bookings went down by 20% in March and April, while domestic bookings have fallen by about 15% in March and 25% in April.
The airlines is the largest cargo network operator in Africa with several plans including 10 B777 cargo planes.