ADDIS ABABA – PepsiCo has forged partnerships with a local charity in Ethiopia, Mekedonia, to distribute more 410,000 meals to members of the society who are hard-hit by the impact of Covid-19.
PepsiCo Ethiopia PepsiCo together with its philanthropic arm PepsiCo Foundation unveiled the US$ 250,000 initiative on Wednesday.
The Company said the initiative – #GiveMealsGiveHope – will serve more than 410,000 meals to communities most affected by pandemic fallout.
The COVID-19 pandemic and lockdown have worsened the existing food insecurity situation in Ethiopia.
In response to this unfolding global social and economic crisis, PepsiCo said it is committing to supporting and partnering with reputable NGOs to target communities and alleviate the impact of COVID-19.
The initiative will be rolled out in partnership with Mekedonia – local NGO experts working directly with communities in need including elderlies and mentally impaired Ethiopians.
“We launched the Give Meals, Give Hope program to meet the basic needs of the most impacted segments of the Ethiopian population,” said PepsiCo’s Sergio Paya, General Manager Sub-Saharan Africa Beverages.
“As one of the leading food and beverages companies in Ethiopia and across the African continent,” he said, “we believe that we have a responsibility to focus on providing essential food items to those affected by this pandemic”.
The Mekedonia General Manager, Benyam Belete Addis, expressed his happiness to partner with PepsiCo on this important meal initiative that will support the marginalized sect of the society affected by the impact COVID-19.
“With this generous donation we will be able to provide meals consistently for 2,000 people in need for more than 100 days,” he said.
The #GiveMealsGiveHope relief initiative is part of a US$45 million global initiative launched by PepsiCo and The PepsiCo Foundation, focused on helping people and communities most affected by this devastating virus.
The company is funding vital support including protective gear for healthcare workers, testing and screening services, and is already in the process of distributing more than 50 million nutritious meals to at-risk populations by supporting Food Banks and other partners around the world.