Awash Wine Makes $2mln worth Expansion, Launches New Brand

ADDIS ABEBA – Awash Wine S.C. has launched a new brand after expanding its winery in Addis Ababa at a cost of over 2 million USD.

The share company installed a new Italy, Germany and Chinese made machineries at its winery located Nifas Silk-laphto sub-city of Addis Abeba.

Eyob Asamenw, plant manager, said the new investment has increased the winery’s production capacity by three-fold and created new job opportunities for 90 people.

The factory is now producing 9,000 bottles of 750ml bottles of wine per hour.

It has also facilitated the factory’s Mekanisa Winery launch a new brand and cocktail drink called ‘Dankira’ with a 330ml sized bottle.

In addition to Dankira, Awash Wine now produces Awash, Gouder, Kemila, Axumit, Gebeta Red, Gebeta White and Awash Plus wine brands.

“The new brand is produced in a response to our customers demand for a new drink with little alcoholic content,” said Birhan Mengistu, brand and innovation manager at Awash Wine.

Birhan said the company will continue to introduce new brands in the near future.

The winemaker, which has been owned 8 Miles LLP – a private equity fund chaired by Sir Bob Geldof and Mulugeta Tesfakiros, is now eyeing foreign wine markets.

“We are now starting to look export partners in neighbor countries as well as USA and Europe,” said Neil Comerford, a commercial director of Awash Wine.

By Mhret G/Kristos