‘Made In Ethiopia’ to Exhibit Production Capacities at Texworld Fair in Paris

ADDIS ABABA – Ethiopia is set to showcase a wide variety of its production capacities at the Texworld Evolution Paris Fair 2022 in France, next month, officials have announced.

Texworld Fair is confirmed to take place this year between the 4th and 6th of July after a year delay due to COVID-19, 

The Fair attracts more than 1,500 exhibitors from the fashion industry worldwide. Ten companies from Ethiopia are among the exhibitors that will be showcasing products at the fair via a ‘Made in Ethiopia’ Pavillion.

While last year was challenging for the whole global supply chain, the “Made In Ethiopia” pavilion is expected to demonstrate that local and international industries proved highly resilient.

The Ethiopian Ministry of Industry and the Ethiopian Investment Commission (EIC) joined forces with the Sustainable Industrial Clusters – a Germany and UK-funded project supporting Ethiopia – and Solidaridad Network to form a coalition of Export Champions. 

They are Abay Garment Factory, Antex Textile, Best International Garment Plc, Cottex Textile Industry Plc, Desta Plc, Ek Ethiopia Knitted Manufacturing Plc, Hela Clothing Group, Kanoria Africa Textiles Plc, Nasa Garment Plc, Quadrant Apparel, and Group Plc.

These local Ethiopian and foreign textile and garment factories were selected based on stringent criteria such as product quality and production capacity, officials said.

“Timely Opportunity”

“Made In Ethiopia is the emerging vision of the government engagement in reforms to ease the doing of business and fostering Ethiopia’s industrial capacity,” said State Minister Industry Tarekegn Bululta. 

“While we acknowledge that the country has experienced a difficult time, we observed that the textile and garment sector was savvy and never stopped to deliver its products to international markets,” Tarekegn said. “We wish to continue supporting such undertaking, and Texworld presents a timely opportunity.”

Investment officials see the textile and garment sector as essential for Ethiopia’s export growth, job creation, foreign earnings, and investment.

“The entire sector represents more than 100,000 jobs, hundreds of millions of Euros of investments, and an export increase of 260% in value in ten years,” said Daniel Teresa, the Deputy Commissioner of the EIC. “Ethiopia acquired a favorable position in the global value chain, and we aim at preserving it.”

Exhibiting at Texworld serves as a long-term investment to showcase Ethiopia’s production capacities to Europe following the suspension of the country from the African Growth and Opportunity Act (AGOA).

While Ethiopia has lost its tax-free status to the American market, it continues to be a beneficiary of the “Everything But Arms” (EBA) preferential free trade agreement with the European Union.

Europe is the world’s largest importer of apparel and textiles (€127.4 billion in 2020) and represented 21.3% of the world’s apparel and textile imports value in 2019. 

Ethiopian textile exports only reached USD 30m in 2020/21, and one of the current exhibitors of the fair sees “a room for improvement in this field.”

“It is good to be exhibiting again by showcasing a solid group focused on one objective: delivering on time and being reliable. This is the recipe for long-term business relations,” the exhibitor noted.

Ethiopia has accumulated international references as a sourcing destination. Large buyers and wholesalers such as H&M, PvH, Diesel, Champro Sports, Lidl, Decathlon, The Children Place and Zara continue to play a significant role to increase sourcing orders from Ethiopia.

Featured image caption: Texworld Evolution Paris brings together, twice a year in Paris, around 1500 exhibitors from the global fashion industry. (Photo File/Texworld)

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