Total Rebrands as TotalEnergies

ADDIS ABABA – The French oil major Total has rebranded itself as TotalEnergies  in a bid to reinvent itself as a green company as public concerns grow over climate change.

At the Ordinary and Extraordinary Shareholders’ Meeting, Total’s shareholders approved today, almost unanimously, the resolution to change the company’s name to TotalEnergies, the company said in a statement issued today.

The company said the decision anchors its strategic transformation into a broad energy company in its identity.

“Energy is life. We all need it and it’s a source of progress. So today, to contribute to the sustainable development of the planet facing the climate challenge, we are moving forward, together, towards new energies,” said Patrick Pouyanné, Chairman and Chief Executive Officer of TotalEnergies.

“Energy is reinventing itself, and this energy journey is ours. Our ambition is to be a world-class player in the energy transition. That is why Total is transforming and becoming TotalEnergies,” declared Pouyanné.

In tandem with this name change, TotalEnergies is adopting a new visual identity. TotalEnergies’ new logo — a multicolored lowercase T and E resembling a swooping arrow — replaced its old logo, a multicolored ball of yarn.



Featured Image: Total CEO Pouyanne (L) and Total employees remove a cover to reveal the new TotalEnergies logo during its unveiling ceremony, at La Defense on the outskirts of Paris on May 28, 2021. (Photo AFP via Getty Images)