Ethiopian Celebrates 20th Anniversary of ShebaMiles

ADDIS ABEBA – Ethiopian Airlines has colorfully celebrated the 20th anniversary of its loyalty program, ShebaMiles, and Customers’ Day on 12 November 2019 at Ethiopian Skylight Hotel.

The grand anniversary event brought together high ranking government officials including ministers, ambassadors and the diplomatic community, ShebaMiles members management and board members of the airline and aviation stakeholders.

On the occasion, Ethiopian Airlines awarded its ShebaMiles platinum members and cargo customers for their continuous support and patronage to the airline.

Airlines Group CEO Tewolde GebreMariam said:  “We are excited to offer our members with more ways to earn miles over the years”.

He said over the past two decades, the airlines’ customers have “immensely contributed” to the development of the loyalty program.

“Going forward, we will continuously strive to offer enormous privileges for our customers underpinned by our digital solutions,” he said. “We sincerely thank our loyal members and partners for their continued support throughout the years and for inspiring us to constantly enrich their travel and overall travel experiences.”

Originally named after the Queen of Sheba of Ethiopia who gave generous reward to King Solomon, according to the Ethiopian mythology, ShebaMiles was launched in February 1999 and the loyalty program has now more than 3 million members.