Art & CultureNews

MultiChoice’s Invest in African Talent Paying Off

ADDIS ABABA – MultiChoice’s ongoing investment in developing African talent for the content, production and entertainment industry is having an impact – and helping to grow vibrant new economic hubs across the continent.

The investment – the Multichoice Talent Factory (MTF) – is a shared-value initiative that provides a platform for the TV and film industries to develop talent and build partnerships.

The MTF sub-regional academies in Kenya, Nigeria and Zambia, run in partnership with respected local Universities, are offering an accredited 12-month program including both theory and hands-on experience in film production.

Each year, the MTF officials say 60 African students get the chance to hone their skills through partnerships with global industry players like the New York Film Academy, Canon and Dolby, amongst others.

– “Multiplier Effect” –

MTF Director for Africa Nwabisa Matyumza said, after four years of operation, “we are seeing our graduates enter the economy – which is having a multiplier effect on the development of our sector across the continent.”

MTF alumni now occupy significant industry roles across the continent.

They are also working as directors, producers, sound designers, camera operators, art directors and editors on major African productions including Salem, Tempted, Engaito, Mvamizi, Mum vs Wife, Makofi and County 49.

Other alumni are working further afield on productions by France’s Film Plug, Germany’s DW Akademie and Polish organisations.

– Supporting Move to Inspired storytelling –

For MTF East Africa Academy Director Victoria Goro, the Academy proves its worth when MTF alumni enter the industry, and begin creating work that resonates with African audiences.

Films by alumni from Ethiopia, Tanzania, Uganda and Kenya have also gone on to win top awards across the continent.

Engaito won Best MTF Film at the recent eighth AMVCA awards; Egna won the Best International Award at the Kalasha International Film Festival in Nairobi and Wavamizi won the Chairman’s Award at the Zanzibar International Film Festival.

Last year alone, Goro says production companies started by MTF East Africa alumni successfully bid and were commissioned to produce six films under the Maisha Magic East and Showmax banner, while two TV reality shows were produced under the Honey Channel banner.

“Our alumni are part of the continent-wide move to inspired storytelling – keeping viewers and communities informed, entertained and connected,” she said.

“In each country in the region, our alumni are to be found in the writing teams of hit TV dramas and telenovelas.”

MTF: ‘We’re Proud’-

Ultimately, though, the proof of the pudding is in how MTF graduates are able to impact the sector.

Many MTF graduates have become entrepreneurs, having established 38 production companies that employ other young people, contributing to economic success in their countries.

Others are developing shows and providing screenwriting services in Kenya, Zambia, Zimbabwe, Malawi, and Mozambique.

“The next generation of African TV and film professionals is helping to shape the future of our industry,” said MTF Director Matyumza. “And we’re proud that MTF is playing a key role in this development.”

“It’s an investment that will pay off in decades to come, in the form of quality African content and entertainment.”