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Coca-Cola Introduces Schweppes Novida to Ethiopian Market

ADDIS ABEBA – The Coca-Cola Company announced the official launch of Schweppes Novida Pineapple, a refreshing, new non-alcoholic, malt-based beverage, with a uniquely crafted pineapple flavor, for the first time in Ethiopia.

Coca-Cola held launched at the Marriott Hotel in Addis Ababa, through a fashion extravaganza featuring top Ethiopian designers to commemorate the occasion.

Coca-Cola said the unveiling of the new beverage portrays the company’s continued investment efforts to bring innovative and new products to provide more choices for consumers in the country.

“At Coca-Cola, we are dedicated to the continuous innovation of our products to meet the growing demands and beverage preferences of consumers,” said Daryl Wilson Coca-Cola’s Managing Director.

The launch of Schweppes Novida Pineapple is a significant milestone for Coca-Cola in Ethiopia as the company strives to introduce the first fruit-flavored, non-alcoholic premium malt drink to the Ethiopian market.

The Coca-Cola brand manager, Tigist Getu stated, “We are very happy to bring Novida Pineapple to the Ethiopian market and we are confident that consumers will love the new great-tasting, malt beverage”.

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