ADDIS ABEBA – The Coca-Cola Company announced the official launch of Schweppes Novida Pineapple, a refreshing, new non-alcoholic, malt-based beverage, with a uniquely crafted pineapple flavor, for the first time in Ethiopia.
Coca-Cola held launched at the Marriott Hotel in Addis Ababa, through a fashion extravaganza featuring top Ethiopian designers to commemorate the occasion.
Coca-Cola said the unveiling of new beverage portrays the company’s continued investment efforts to bring innovative and new products to provide more choices for consumers in the country.
“At Coca-Cola, we are dedicated to the continuous innovation of our products to meet the growing demands and beverage preferences of consumers,” said Daryl Wilson Coca-Cola’s Managing Director.
The launch of Schweppes Novida Pineapple is a significant milestone for Coca-Cola in Ethiopia as the company strives to introduce the first fruit-flavoured, non-alcoholic premium malt drink to the Ethiopian market.
The Coca-Cola brand manager, Tigist Getu stated, “We are very happy to bring Novida Pineapple to the Ethiopian market and we are confident that consumers will love the new great-tasting, malt beverage”.